MOODS is a full-service creative and multimedia collective that provides a unique in-house feel for all of our clients

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what’s your mood?

When you look at a billboard or a magazine ad, do you wonder what it means? How does it make you feel? Understanding the elements of design, including theme, mood, and tone is the key components to great design.

Visual Design

Artists create fascinating design and images, such as those found in magazines, on posters, and in public places. By visual design, we mean works like posters, digital media, and prints that you look at as opposed to performing arts, like music or dance. 

 Mood is the atmosphere in a design, or the feeling expressed. Is the design tranquil, or is it dark and disturbing? Theme relates to the meaning of a design, rather than the subject, which is specific and basic. A theme is deeper and broader and conveys something more universal. Tone refers to the lightness or darkness of colors used, which can help to create a sense of depth or distance in art. Artists use light and dark colors to convey a mood or an emotion. Color can harmonize, or bring elements together and create a pleasing sensation, or it may clash. Finally, the composition, or the underlying structure of the design, refers to where the artist placed the subject matter.

let us put you in the mood. :)

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